Natural capitalism theories appear to me as giving a good thinking basis to work on service economies and new business models.
Let's remind that Natural capitalism values and integrates ecosystems services by :
> Dramatically increase the productivity of natural resources = Getting much more value from less
> Implement whole system design = Considering a larger perimeter to solve problems
> Adopt innovative technologies = Picking environment-friendly technologies
> Redesign production according to biological models = Implementing closed-loop manufacturing
> Move to a solutions-based business model = Delivering value as a flow of services
> Reinvest in natural capital = Restoring ecosystems to sustain eco-services
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I totally agree, I just would like to add : it is realistic only if all countries decide to fix main rules together (is UNO able to federate it ?), or if more economically powerful coutries decide to do so, with penalties for non conforms countries under financial, commercial & industrial aspects.
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